Ketel One actively embraces community initiatives:
- A bartender began the Bee Positive initiative with Ketel One recipes.
- The Hive Project is a database of vendors that support eco-friendly practices.
- The Haven was created by a bartender to reintegrate homeless people into the community.
EDUCATION RECAP AND TAKEAWAYS
As a bartender, take a cue from Ketel One’s community involvement and feature locally-sourced ingredients at your venue.
Use your skills to create signature cocktails that raise awareness of global issues like endangered species and climate change.