objective of module

Learn how to best extract flavor and maximize yield from a single ingredient. Plus, discover the benefits of using "in season" items.

If you would like to take notes while you go through this studio and/or try recipes, access our downloadable resources, which can be found below the video.

Single Ingredient Studio

Ketel One Family-Made Vodka is inspired by 300 years of craftsmanship and 10 generations of family distilling expertise. In order to excel, one must do one thing well.

  • Fresh, with hints of citrus and honey. Deep and layered.
  • Crisp yet complex, harmonious. A suggestion of sweet licorice.
  • Silky smooth and luxurious.
  • Long and lingering, with a lively tingle.


World Class Training Booklet      Single Ingredient Studio Notes


Think about the technique you are using and make sure it’s the best one for the job. Have good reason for every idea.

When it comes to making an impact, think of the small details, and follow where that path takes you – small gestures and single actions can make a big impact. Think of your community, and how you can contribute to the success of your local neighborhood, industry and family.

Dre Masso

Former beverage program manager at Atlantic Bar & Grill, 10 Room, Lab Bar, Jamie Oliver’s “Fifteen,” Lonsdale House, Tommy’s, Ronnie Scott’s, Bungalow 8, All Star Lanes, Circus, Potato Head in Bali – just to name a few! He is also author of Margarita Rocks, released in 2005, and Classic Cocktails at Home, released in 2016.