USBG Present World Class Sponsored by Diageo Studios is a series of training sessions that pushes boundaries, educates and inspires bartenders around the globe. We open up new digital and in-person experiences for all to follow, regardless of location or resources.

Some of the world’s best bartenders, drink professionals and creatives have helped us craft each original session. USBG World Class Studios has a fresh and original take on spirits education that is valuable to everybody, no matter your experience level.

2020 STUDIOS

Complete the Following Studios to Enter this Year's Competition

SWEET SPOT

Learn how Ketel One Family Made Vodka is promoting sustainable choices for communities, while helping bars deliver positive impacts through better ingredients and methods.

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TANQUERAY

HEART OF GOLD

Celebrate what’s at the heart of making Tanqueray No. TEN the benchmark gin it is today. Learn about the micro and macro elements that bartenders focus on to create the recipes for their gin cocktails.

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BULLEIT

RITUALS IN HOSPITALITY

Gather fresh ideas on how to use Bulleit in memorable cocktails and create outstanding experiences for your guests.

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JOHNNIE WALKER

HIGHBALLIN’

Learn the essential building blocks of the highball, and how to create perfectly balanced variations on the classic cocktail.

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ZACAPA

FROM CASK TO COCKTAIL

Take a virtual tour of the Zacapa "House Above the Clouds" and learn the fine points of how rum is distilled and aged.

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BACK TO THE FUTURE

Explore the versatility of Talisker Single Malt Scotch Whisky within the worlds of storytelling, myths, flavor and international cultures.

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SINGLETON

THE RULE OF THREE

Learn about the three Singleton Whiskies and the signature style produced by each. Learn how to make perfectly balanced cocktails with just three ingredients.

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2019 STUDIOS

 

TECH TONICS

Gather fresh ideas on how to create unique new mixers and trendy, lower-proof cocktail choices popular in almost every occasion.

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MATCH MADE IN HEAVEN

Open your mind to thoughtful pairings and contemporary cocktails often inhibited by perceived rules or expectations.

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TARTAN TIKI

Intrigue customers by applying the principles of mixing Single Malts in a cocktail context better known for its Rum credentials.

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SINGLE INGREDIENT

Learn how to best extract flavor and maximize yield from a single ingredient. Plus, discover the benefits of using "in season" items.

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SCIENCE OF SMOKE

Gather fresh ideas on how to create unique new mixers and trendy, lower-proof cocktail choices popular in almost all drinking occasions.

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FINISHING MOVES

Explore the science behind different techniques and ingredients by pushing the frontiers of flavor past that of just the ingredients themselves.

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