Discover the roots of Tequila Don Julio® and the sources of local cocktail ingredients in one incredible journey at local farms/markets with Brand education led by the Tequila Don Julio Ambassador. Bartenders create their own cocktails using locally sourced ingredients and Tequila Don Julio. The evening ends with dinner prepared at the farm/market and Craft on Draft cocktails from the Don Julio 1942 Pick-Up truck.
Food pairing sessions with Ketel One® and World Class Ambassadors who have competed globally in food pairing challenges. Topics include: Introduction into food pairing, setting the stage for pairing, different directions of pairing food with cocktails and how specific foods will affect the way we pair.
The science of maturation through practical education. Taste the various stages of bourbon maturation from new make through a fully matured product, referencing enose data to show how maturation develops the character of the spirit. The Master of Whiskey will discuss how the location in the rick house and climate affects the interaction of the wood and ultimately the final product.
Using the Flavor Bible and the Joy of Mixology as inspiration, this interactive Tanqueray® seminar allows the bartender to take the guesswork out of cocktail creation using ratios and flavor pairings, learning to craft a winning recipe using just the fundamentals.
This hands-on seminar focuses on innovative techniques that enhance the level of hospitality between you and your guest. Lynnette Marrero, co-founder of Speed Rack and Zacapa® Rum National Trade Educator will demonstrate the art of bringing a cocktail to life through storytelling and visual appeal. Learn about the use of smoke and how to utilize dry ice to enhance the cocktail’s presentation and taste. The science of aroma profiles and flavor pairing will provide a liquid knowledge to heighten the taste of your Zacapa cocktail.
Because Johnnie Walker® can’t take everyone to Scotland, we’ll bring as much of Scotland and their blender’s room to the trade. Bartenders will leave the session with a better understanding of the art of blending, how various aroma and flavors merge to create a particular complex flavor profile and understand the care and time Johnnie Walker takes to create its high quality whiskies.